新媒体视域下弘扬抗疫精神的现实进路

The Realistic Approach of Carrying Forward the Anti-epidemic Spirit from the Perspective of New Media

新媒体环境下,信息的传播与更新呈现出新的特征和优势,宣传时效性强、运营成本较低、信息检索便捷、平台资讯丰富、方式互动性强,这些特征使得信息在保证量的基础上能够更加及时、高效、全面地呈现在社会大众面前。抗疫精神正是在新媒体技术不断发展的时代背景下诞育而来的,传播和弘扬抗疫精神要依托新媒体平台所具有的媒介优势,同时必须坚持党的领导、做强主流舆论、提升宣传质量、净化宣传环境,促进全党全军全国各族人民认真学习、体会、践行和弘扬伟大抗疫精神。

In the new media environment,the dissemination and updating of information presents new features and advantages,such characteristics as strong timeliness,low operating costs,convenient information retrieval,rich platform information and strong interaction,which make information more timely,efficient and comprehensive in front of the public on the basis of guaranteed quantity.The spirit of anti-epidemic is born in the context of the continuous development of new media technology.The dissemination and promotion of the spirit of anti-epidemic should rely on the media advantages of the new media platform.At the same time,we must adhere to the leadership of the Party,strengthen mainstream public opinion,improve the quality of publicity,purify the propaganda environment,promote the whole Party and the people of all ethnic groups to seriously study,experience,practice and carry forward the great spirit of anti-epidemic.