新形势下对汽车营销与服务专业建设的思考

Thoughts on the Construction of Automobile Marketing and Service Specialty in the New Situation

习近平总书记关于教育的重要论述对人才培养提出了新要求,汽车产业进入新发展阶段对汽车营销与服务人才提出了新需求,这两者都促使职业院校必须改革汽车营销与服务专业人才培养。本文针对这一现实情况,分析了专业建设面临的新形势,目前存在的主要问题,并提出了改革的见解。

General Secretary Xi Jinping’s important statement on education puts forward new requirements for talent training.The automobile industry has entered a new stage of development and puts forward new demands on automobile marketing and service talents.Both urge vocational colleges to reform automobile marketing and service majors.talent development.In view of this reality,this article analyzes the new situation faced by professional construction,and the main problems that currently exist,and puts forward reform views.