汽车营销过程中的问题及对策分析

Analysis of Problems and Countermeasures in the Process of Automobile Marketing

伴随着社会的进步和国内经济的快速发展,现如今人们的生活质量和水平得到快速提升,人们更多的愿意购买私家车作为代步工具,这带来了汽车销售市场的巨大机遇。在大众购买力提升的环境下,汽车销售发展空间也不断扩大,但是众多汽车品牌的营销竞争也更加激烈,如何获得营销竞争优势开始广受关注。本文以此为出发点,首先分析了我国常见汽车营销模式,之后总结了营销问题,最后针对问题提出了我国汽车营销发展对策及建议,以期为营销实践提供参考和支持。

With the progress of society and the rapid development of the domestic economy,people's quality of life and level have been rapidly improved,and people are more willing to buy private cars as a means of transportation,which brings huge opportunities in the car sales market.In an environment where the purchasing power of the public is increasing,the space for development of auto sales is also expanding,but the marketing competition of many auto brands has become more intense,and how to obtain a competitive advantage in marketing has begun to attract widespread attention.Taking this as the starting point,this article fi rst analyzes the common automobile marketing models in China,then summarizes the marketing problems,and fi nally puts forward China's automobile marketing development countermeasures and suggestions in response to the problems,to provide reference and support for marketing practice.