社会语境变迁下的中国科学家媒介形象研究——基于《人民日报》(1949—2019)的语义网络分析

The Scientists’Image in Chinese Press under the Social Context Changes:Based on the Semantic Network Analysis of People’s Daily(1949—2019)

科学家形象传播是科学公信力获得机制的重要环节,为探究科学家的媒介形象与所处社会语境的历时变化特征,需借助语义网络分析方法对《人民日报》科学家报道加以分析。结果显示,《人民日报》在科学家所处科学建制的语义呈现上,从学习外国经验转变为独立自主发展;科学家自身品格的语义从着力科学工作者的爱国主义情怀到凸显个性化特征;有关科学家研究成果以及科学知识生产过程的语义呈现则逐步与世界接轨。

Communication of the image of scientists is an important part of the economies of scientific credibility.In order to figure out the scientists’portrayals in the Chinese press and its social context changes,this study uses the semantic network analysis method to analyze the texts of scientists in the People’s Daily.The results showed that the construction paradigms of scientists transform synchronously with the contextual changes among the official reports,including the conversion of scientific institutionalization from emphasizing learning other countries’experience to develop independently alter,the scientists’character portrayals also extend from patriotic to individual,as well as the semantic construction of scientific production and its process,which gradually consistent with global development.