新媒体环境下武术传播策略研究

On Wushu Communication Strategies under the New Media Environment

武术是中国传统文化的独特展现方式,它起源于人们的日常生活,并逐步发展成为中国文化中的瑰宝。随着时代的进步,武术正在与时代发展相脱节,其本身所具有的修身、养性、教育等特点变得很难在人们的日常生活中绽放光芒。新媒体是新时代中信息传播最为主要的方式,它是基于数字化与互联网来运作的新型媒介。利用文献资料法和归纳分析法查阅关于武术传播、新媒体以及武术如何利用新媒体传播的文章,分析归纳出有关新媒体时代武术传播的代表性建议,以期对武术的传播普及以及推动武术的发展提供建议。

Wushu is a unique manifestation of Chinese traditional culture,which originates from people's daily life and has gradually developed into a treasure of Chinese culture.However,with the progress of the times,Wushu is disjointed from the development of the times,and its self-cultivation,cultivation,education and other characteristics become difficult to shine in people's daily life.New media is the most important way of information transmission in the new era.It is a new medium operating on the basis of digitalization and the internet.In this paper,literature review and inductive analysis are used to refer to articles on Wushu communication,new media and how Wushu uses new media to communicate.Representative suggestions on Wushu communication in the era of new media are analyzed and summarized in the hope of providing some suggestions on Wushu communication popularization and promoting its development.