新时代武术影视传播效应研究

On the Communication Effect of Wushu Film and Television under the Background of the New Era

通过文献综述法、逻辑分析法、参与观察法、内容分析法进行分析,基于对功夫明星效应的释义,研究功夫明星对武术传播发展的作用。以李小龙、李连杰、成龙、甄子丹、吴京等作为成功案例进行分析,提出功夫明星效应能够传播武术文化,普及武术运动,扩大武术产业。为了将功夫明星效应应用到武术运动的传播中,应该发掘功夫明星、以功夫明星效应推进大众对武术的认知,塑造功夫明星的正面形象,广泛挖掘草根功夫明星。同时,我们也应该警惕在影视中武术的负面效应让武术成为民族传统体育文化的名片,在新时代表现出新的生机和活力。

In this paper,through literature review,logical analysis,participatory observation,content analysis,based on the interpretation of the effect of Kung Fu stars,this paper studies the role of Kung Fu stars in the development of Wushu communication.Taking Bruce Lee,Jet Li,Jackie Chan,yen Zidan and Wu Jing as successful cases,this paper puts forward that kung fu star effect can spread Wushu culture,popularize Wushu and expand Wushu Industry.In order to apply kung fu star effect to the spread of Wushu,we should explore Kung Fu stars,promote the public's awareness of Wushu with the effect of Kung Fu stars,shape the positive image of Kungfu stars,and extensively excavate the grass-roots Kung Fu stars.At the same time,we should also be vigilant against the negative effects of Wushu in the film and television,such as false propaganda,the spread of violence and so on.We should continue to excavate Kung Fu stars through the channels of film and television,make Chinese people face up to the national traditional sports culture,promote the protection and development of traditional culture,let Wushu become the name card of national traditional sports culture,and show new vitality and vitality in the new era.