农旅项目为何失败:基层规划内卷化——基于某农旅项目发展过程的考察分析

Involution of Grassroots Planning:Why Did A Rural Agricultural Tourism Project Fail?

乡村农旅项目是乡村建设的积极尝试,它可以实现农民增收,美化乡村环境,振兴乡村产业,但一些农旅项目却在实践中走向失败,造成了地方财政和市场资本的损失,其背后的原因值得深思。以往研究瞄准了农旅项目本身的发展模式与静态困境,未对失败的原因进行理论解释。通过考察苏北H村荷花池农旅项目的发展历程发现,基层规划内卷化是造成乡村农旅失败的根本原因之一。当地基层政府对农旅项目的规划经历了规划片面、规划冲突和规划偏差的非科学递进过程,导致乡村农旅项目形成了每况愈下的市场状况:从市场单一到市场隔绝,再到市场消失;最终,引起农旅项目丧失其公共性和开放性的本质特征,最终走向失败。

The construction of rural tourism projects is a positive attempt to revitalize the rural areas.It can achieve the public goals of increasing farmers’income,beautifying the countryside and prospering industries.However,some of the rural tourism projects failed and caused huge losses.Previous studies paid too much attention to the development mode and dilemma of rural tourism itself,but could not give a theoretical explanation of why rural agricultural tourism failed.Based on the investigation of the development process of Hehuachi agricultural tourism project in HX village of Northern Jiangsu Province,it is found that the involution of grassroots planning is the fundamental reason for the failure of rural agricultural tourism projects.The one-sided planning,planning conflict and planning deviation of the grassroots government respectively lead to the deterioration of the market interaction of rural agricultural tourism projects:single market,isolated market and market disappearing,which eventually leads to the loss of publicity and openness of agricultural tourism projects and inevitable failure.