社会学习、环境认知对农户亲环境行为影响研究

Impact of social learning and environmental cognition on farmers'pro-environmental behavior

基于山东、陕西、甘肃省710份调研数据,通过结构方程模型分析社会学习、环境认知对农户亲环境行为的影响。结果表明:(1)环境认知能够直接正向影响农户亲环境行为,标准化路径系数为0.090;(2)社会学习对农户亲环境行为有直接负向影响,并通过环境认知也会间接负向影响农户亲环境行为,标准化路径系数分别为-0.400、-0.010。据此提出:政府应建立亲环境行为补贴制度,降低农户实施亲环境行为时所承担的短期成本和风险,在宣传过程中注重知识的全面性,提升农户环境认知水平,设立实施亲环境行为示范户,规范社会学习途径,促进农户向亲环境行为转变。

Based on 710 survey data from Shandong,Shaanxi and Gansu provinces,the effect of social learning and environmental cognition on farmers'pro-environment behavior was analyzed through a structural equation model.The results show that:(1)Environmental cognition can directly and positively affect farmers'pro-environmental behavior.(2)Social learning not only negatively and directly impacts on the farmers'pro-environmental behavior,but also negatively and indirectly impacts on the farmers'pro-environmental behavior through environmental cognition.It is proposed that the government should establish a subsidy system for pro-environmental behaviors to reduce the short-term costs and risks borne by farmers when they implement pro-environmental behaviors.In the process of propaganda,the government should pay attention to the comprehensiveness of knowledge,improve the environmental cognition level of farmers,set up model households for implementing pro-environmental behaviors,standardize social learning approach and promote the transformation of farmers into pro-environmental behaviors.