“浓墨重彩”的商业性绘画——谈月份牌画的发展历程

“Colorful” Commercial Paintings——On the Development History of Calendar

月份牌画是中国文化与外来文化不断交流碰撞出来的一种通俗美术,在20世纪初盛行一时,它以其独有的商业性与艺术性结合的特点,对广告设计和现代绘画的发展有着重要影响,在我国近代美术史上留下了浓墨重彩的一笔。月份牌画是一面映射了民国时期工商业发展、社会变迁以及中西文化交融的镜子,生动形象地向我们展示了20世纪上半叶商业美术的发展历程。

Calendar are a kind of popular art generated from continuous exchanges and collisions between Chinese and foreign cultures.During their prevailing period in the early 1900 s,with a unique combination of commercial and artistic features,they had an important impact on the development of advertising design and modern painting,leaving an impressive mark in the history of contemporary Chinese fine art.Calendar are a mirror of industrial and commercial development in the Republic of China,social changes and cultural fusion between China and the West,showing vividly the development history of commercial fine art in the first half of the 1900 s.