柳子戏在文创品牌设计中的文化创意与色彩表达

The cultural creativity and color expression of Liuzi Opera in the design of cultural and creative brand

柳子戏作为我国的非物质文化遗产,具有非常丰厚的历史文化价值,却在社会不断发展的今天逐渐没落甚至被人们淡忘。如今的文化创意设计可以通过现代设计方式将柳子戏文化与当代生活结合,扩大柳子戏文化在社会的受众群体,而不再仅仅只局限于中老年的狭小群体。通过这种形式来弘扬柳子戏的文化特色,为柳子戏创造新的历史价值。本文将对柳子戏文化在文创品牌设计中的应用进行研究,通过分析柳子戏文化发展、文化创意与品牌设计的设计思路、文创形式的创新传播方式对柳子戏文化的影响以及柳子戏色彩运用分析四个方面进行研究。

As an intangible cultural heritage in China,Shandong Opera has a very rich historical and cultural value.However,with the continuous development of the society,it has gradually declined and even been forgotten by people.Today’s cultural creative design can combine the culture of Shandong Opera with contemporary life through modern design,so as to expand the audience group of Shandong Opera culture in the society,instead of just limited to the small group of middle-aged and old people.Through this form to carry forward the cultural characteristics of Shandong Opera and create new historical value for Shandong Opera.This paper will study the application of Shandong Opera culture in cultural and creative brand design,through analyzing the development of Shandong Opera culture,cultural creativity and brand design,creative communication of cultural and creative forms of the influence of Shandong Opera culture and the color application of Shandong Opera.