创意手绘在包装设计中的情感化表现与实践

Emotional Expression and Practice of Creative Hand-painted in Packaging Design

在包装设计中,创意手绘能促进设计师的情感表达,提升包装设计的艺术效果,促进包装设计作品与消费者的情感交流。文章在包装设计和情感化设计的基本概念基础上,提出了基于创意手绘的情感化包装设计理念,分析了以创意手绘形式突显包装设计的人性化与个性化因素,从而达到包装设计的目标和情感化需求,并将创意手绘运用于包装设计产品中探索可行的设计思路和方法,研究包装设计在未来的发展走向。

In packaging design,creative Hand-painted can promote the emotional expression of designers,enhance the artistic effect of packaging design,and promote emotional communication between packaging design works and consumers.Based on the basic concepts of packaging design and emotional design,the article puts forward an emotional packaging design concept based on creative Hand-painted,and analyzes the humanized and individual factors of packaging design in the form of creative Hand-painted,so as to achieve the goals and objectives of packaging design.Emotional needs,and use creative Hand-painted in packaging design products to explore feasible design ideas and methods,and to study the development trend of packaging design in the future.