信息化时代背景下的IP形象设计

IP Image Design under the Background of Information Age

分析信息化时代IP形象的多场景品牌文化传播能力,归纳在IP形象设计中需要考虑的决定性设计因素,总结在IP形象创意视觉化表达中的原则与方法,丰富IP形象的视觉传达设计理论基础。通过整理筛选信息化背景下品牌文化传播的IP形象案例,运用视觉传达设计原理对其进行解构,从实例中归纳出其核心价值、艺术表征、传播手段,并试图发现从设计方法到用户情感链接的逻辑关系。信息化背景下,高价值的IP形象具有视觉表征层面的美学基础,同时以其直接的形象特征被大众接受与认知。多平台跨媒介的信息化特质使其具备强大的品牌文化传播能力以及情感链接建立能力,优秀的视觉美学形式以及情感性设计表达是信息化时代IP形象产生高度价值的核心。

This paper analyzes the multi-scene brand cultural communication ability of IP image in the information age,summarizes the decisive design factors that need to be considered in IP image design,summarizes the principles and methods of IP image creative visual expression,and enriches the theoretical basis of IP image visual communication design.By sorting out and screening IP image cases of brand culture communication under the information background,this paper deconstructs them by using the principle of visual communication design,summarizes their core values,artistic representation and communication means from the examples,and tries to find the logical relationship between design methods and users'emotional links.Under the background of information technology,the high-value IP image has the aesthetic basis of visual representation level,and is accepted and recognized by the public with its direct image characteristics.The information characteristics of multi-platform and cross-media make it possess strong brand culture communication ability and emotional link building ability.Excellent visual aesthetic form and emotional design expression are the core of IP image to produce high value in the information age.