浅析包装设计中色彩与心理学

Analysis of Color and Psychology in Packaging Design

随着市场迅速发展,包装设计在人们日常生活中随处可见,其色彩搭配影响人们潜在的心理需求。本文通过案例分析来浅谈包装设计中色彩与心理学之间的联系。让设计者更好把握色彩心理学,设计出更有竞争力的包装设计,既激发人们潜在的购买欲又能使消费者对品牌产生深刻印象,从而提高了品牌旗下商品的销量。

With the rapid development of the market,packaging design can be seen everywhere in people’s daily life,and its color matching affects people’s potential psychological needs.This article discusses the relationship between color and psychology in packaging design through case analysis.Let designers better grasp the color psychology and design more competitive packaging designs,which not only stimulates people’s potential purchase desire,but also makes consumers have a deep impression of the brand,thereby increasing the sales of the brand’s products.