生态学马克思主义视域下当代大学生消费观的培养研究

Research on the Cultivation of Contemporary College Students’ Consumption View from the Perspective of Ecological Marxism

在西方消费主义的影响下,当代大学生呈现出崇尚物质消费和追求享乐主义的消费观念,并且产生将消费视为人生目标的错误价值取向,这远远与我国传统美德和主流意识形态相背离。造成这个现象的很大原因是消费主义文化的负面影响以及大学生自身对科学的消费观念没有形成正确认知。作为西方马克思主义发展的流派之一,生态学马克思主义参考了马克思主义的部分思想和方法,形成了诸多对消费主义文化批判的深厚理论,批判异化消费、消费主义价值观和生态危机对培养当代大学生形成正确、适度、可持续的消费观具有现实借鉴意义,由此建构出规范大众媒体、明确价值符号和以生态文明思想为指导的三条路径,引领当代大学生能够更好地树立符合新时代的消费观。

Under the influence of western consumerism, contemporary college students show the consumption concept of advocating material consumption and pursuing hedonism, and have the wrong value orientation of taking consumption as the purpose of life, which is far away from the traditional virtues and mainstream ideology of China. The major reason for this phenomenon is the negative influence of consumerism culture and the lack of correct cognition of scientific consumption concept of college students. As one of the schools in the development of Western Marxism, ecological Marxism has made reference to some thoughts and methods of Marxism, and formed many profound theories to criticize consumerism culture. By criticizing alienated consumption, consumerism values and ecological crisis, it is helpful to train contemporary college students to form a correct, moderate and sustainable consumption view, which has practical reference significance. Therefore, three paths are constructed, standardizing mass media, defining value symbols and taking ecological civilization thought as a guide, which lead contemporary college students can better establish the consumption view in line with the new era.