生产者责任延伸制度下消费者环境责任承担意愿研究——以回收废弃电器电子产品为例

Research on Consumers’ Willingness to Take Environmental Responsibility under the Extended Producer Responsibility System——Take the field of waste electrical and electronic products as an example

在生产者责任延伸制度下提高消费者环保意识、强化固体废物污染防治,对形成绿色生产生活方式、推进生态文明建设具有重要意义。通过对北京、天津、河北等10余个省市消费者对废弃电器电子产品延伸责任承担意愿及影响因素的调查分析发现:消费者延伸责任意愿受多个因素共同影响。其中,消费者对废弃物的保有量、废弃物处置行为习惯、对废弃物的环境影响认知和环保意识水平等,是影响消费者延伸责任意愿的显著因素。进一步,通过运用logit模型,分别构建了消费者返还行为责任意愿、处置费用责任意愿与押金支付意愿的概率方程式,并进行分析验证。研究认为,要提升消费者环境责任承担意愿,应进一步提升消费者环保意识,增加激励消费者参与EPR的制度设计,合理规划设计废弃物回收体系,切实提高废弃物回收的便利性与高效性。

Under the extended producer responsibility system, raising consumer awareness of environmental protection and strengthening the prevention and control of solid waste pollution are of great significance to the formation of green production and lifestyles and the promotion of ecological civilization. Through investigation and analysis of consumers’ willingness to assume extended responsibility for waste electrical and electronic products and influencing factors in more than 10 provinces and cities including Beijing, Tianjin, Hebei, etc., it is found that consumers’ willingness to extend responsibility is affected by multiple factors. Among them, consumers’ holdings of wastes, waste disposal behaviors, awareness of the environmental impact of wastes and environmental protection awareness levels are significant factors that affect consumers’ willingness to extend responsibility.Furthermore, through the use of the logit model, the probability equations of consumers’ willingness to return behavior responsibility, willingness to dispose of expenses and willingness to pay deposits were constructed respectively, and analyzed and verified. The study believes that to enhance consumers’ willingness to take environmental responsibility, they should further enhance their environmental awareness, increase the design of systems that encourage consumers to participate in EPR,rationally plan and design waste recycling systems, and effectively improve the convenience and efficiency of waste recycling.