中国枣产品出口问题及对策研究

Research on the Export Problems and Countermeasures of China's Jujube Products

中国是枣类产品种植面积较大的国家,但枣类产品的出口竞争力不足。在生产和出口中还存在着技术投资不足、加工技术存在瓶颈、品牌效应差以及产业链升级动力不足等问题。基于以上分析,论文提出提高枣产品质量、延长产业链、建立并完善品牌建设等措施,以提高我国枣类产品的国际竞争力,促进枣类产品贸易的发展与壮大。

China is a country with large planting area of jujube products,but the export competitiveness of jujube products is insufficient.There are also problems in production and export,such as insufficient investment in technology,bottleneck in processing technology,poor brand effect and insufficient power to upgrade industrial chain.Based on the above analysis,the paper puts forward some measures,such as improving the quality of jujube products,extending the industrial chain,establishing and perfecting the brand construction,so as to improve the international competitiveness of China's jujube products and promote the development and growth of the trade of jujube products.