粤港澳大湾区背景下企业文化建设的路径探索与研究

Exploration and Research on the Path of Enterprise Culture ConstructionUnder the Background of Guangdong-Hong Kong-Macao Greater Bay Area

近年来,在粤港澳大湾区的建设过程中,企业如何进行有效的文化建设,并将企业文化建设成果与企业经济效益的获得相结合,是摆在人们面前的重要问题。独特的企业文化能够使企业充分把握粤港澳大湾区建设带来的发展机遇,调动企业自身发展活力,使其在激烈的市场竞争中做大做强。论文基于粤港澳大湾区背景,通过对企业文化建设意义的阐述,分析企业文化建设的问题,从而探索有效的企业文化建设路径,助推企业全方位发展。

In recent years,in the construction process of Guangdong-Hong Kong-Macao Greater Bay Area,how enterprises can carry out effective culture construction and combine the results of enterprises'culture construction with the acquisition of economic benefits of enterprises is an important problem faced by people.A unique enterprise culture can enable the enterprise to fully grasp the development opportunities brought by the construction of Guangdong-Hong Kong-Macao Greater Bay Area,mobilize the development vitality of the enterprise,and make it bigger and stronger in the fierce market competition.Based on the background of Guangdong-Hong Kong-Macao Greater Bay Area,the paper analyzes the problems of enterprise culture construction through the elaboration of the significance of enterprise culture construction,so as to explore the effective path of enterprise culture construction and boost the all-round development of the enterprise.