战略管理视角下的企业发展规划

Enterprise Development Planning from the Perspective of Strategic Management

经营战略往往决定了企业的发展方向和程度,这是企业管理者所关注的重要问题之一。经营战略的制定往往需要分析涉及不同人群的利益关系。权力—利益矩阵作为一种均衡方法,能够判断出利益相关者的关系程度,并采用SWOT分析法从企业内部的优势和劣势以及外部的机遇和威胁来制定适合企业的发展战略,从而确保企业能够达到稳定发展的目的。

Business strategy often determines the direction and degree of development of enterprises,which is one of the important issues concerned by enterprise managers.The formulation of business strategy often needs to analyze the interests of different groups.As a balanced method,power-benefit matrix can judge the degree of relationship among stakeholders,and use SWOT analysis method to formulate suitable development strategy for enterprises from the internal strengths and weaknesses as well as external opportunities and threats,so as to ensure that enterprises can achieve the goal of stable development.