“不期而寓”--青年城市配套综合体可行性调研报告

Research Report on the Feasibility of the "Unexpected Apartment" Youth Urban Supporting Complex

随着时代发展,独居、年轻化已成为租房人群的关键词。观念的升级和住房租赁政策的完善,使得90后的置业观悄然改变。经过市场调查,市面上还没有针对大学毕业生这一群体的长租公寓,多数是针对有一定经济能力的上班族。因此,大学毕业生的住房需求仅仅通过政府采取措施远远无法满足。论文从国家的宏观政策及市场微观细分因素中的人口因素、地理因素、行为因素等方面对“不期而寓”——青年城市配套综合体进行了分析,为项目的推进提供可靠的数据和科学性支持。

With the development of the times,living alone and youthfulness have become the keywords of the rental population.The upgrading of the concept and the improvement of the housing rental policy have made the post-90s generation's concept of home ownership change quietly.After a market survey,there are no long-term rental apartments on the market for the group of college graduates,most of them are for office workers who have some financial means.Therefore,the housing needs of college graduates are far from being met through the measures adopted by the government.The paper analyzes"Unexpected Apartment",a youth urban supporting complex,in terms of national macro policy and micro market segmenting factors such as demographic,geographical and behavioral factors,so as to provide reliable data and scientific support for the project's promotion.