消解传播中的“巴别塔”:由《中国封面》走向“封面中国”

To Dispel the Communication Babel:From"China Covers"to"The Cover of China"

影像作为传播程式中的具象符号,旨为拉近受众与传播主体间的距离。近年来伴随中国的大国崛起,国际社会对于中国发展道路的认知不足或是理解偏差,使得我们一直所憧憬着“地球村”,最终发现却是“巴别塔”。央视纪录片《中国封面》于2019年10月制作完成,影片选取“他者”“自我陈述者”“中介人”的叙述身份作为切入视角,将“中国封面”视为一张文化名片,进而走向“封面中国”的国际化传播形象表征。同时,影片亦立足于历史、现实、全球维度展开对中华文化的输出与传达,为跨越不同文明间的认知鸿沟做出贡献。

As a concrete symbol in the communication program,image is the best medium to shorten the distance between the audience and the communication subject.In recent years,with the rapid development of China's economy,the international community's lack of awareness of China's development has made us long for the"Global Village",but we finally found the"Tower of Babel".This research with the aid of CCTV channel in October 2019,completed a series of documentary"Chinese Cover"as the research sample,choose"the other""anxiety scale""cultural broker""narrative identity"as a cut to the dimensions,based on the history,reality and the global dimension analysis of film to cross the perception gap between different cultures and civilizations,and how to promote the internationalization of Chinese culture.Thus,it is a way to construct the international communication image of China.