面向新生代流动人口的冰箱产品设计策略

Research on Refrigerator Design of New Generation FloatingPopulation Based on Lifestyle Grouping

目的在中国新生代流动人口逐年增加,流动时期大幅增长的背景下,结合新生代流动人口的生活形态研究,对新生代流动人口的冰箱产品痛点需求进行全新的探索,提出冰箱产品再设计策略,指导面向新生代流动人口的冰箱产品设计,提升新生代流动人口在流动期间的生活质量。方法以Plummer生活形态36层次表为理论基础,参考吴垠教授的VALS-China中国居民分群范式研究过程,将新生代流动人口分为追求时尚健康型、乐观网络达人型和重社交强消费型三大族群,并结合三大族群人口统计变量、媒体接触变量、冰箱产品使用习惯等进行提问及数据收集与分析。结论得出三大族群在冰箱产品上的共同需求及差异性需求,提出现有冰箱产品再设计的方向,并提供了一定的设计策略建议,制定出面向新生代流动人口的冰箱产品设计改进策略,为面向新生代流动人口的冰箱设计提供新的思路和参考。

In the context of the increasing number of Chinese migrant population of the new generation year by year and the significant increase in the period of migration,combined with the study of the life patterns of migrant population of the new generation,this paper makes a new exploration on the pain points of refrigerator products of migrant population of the new generation,puts forward the redesign strategy of refrigerator products,and guides the design of refrigerator products for the migrant population of the new generation so as to improve the quality of life of the migrant population of the new generation during the migration.Based on the 36-level scale of Plummer's lifestyle and referring to the research process of the Model of China-VALS by Professor Wu Yin,this paper divides the migrant population of the new generation into three major groups:people who are pursuing fashion and health,people who are optimistic internet talent,and people who are focusing on social contact and having a strong consumption capacity.Meanwhile,combined with the demographic variables,media contact variables,and refrigerator product usage habits of the three major groups,the questions and data were collected and analyzed.Finally,the common needs and differentiated needs of the three major groups in refrigerator production are obtained,the direction of existing refrigerator products redesign is proposed,and some design strategy suggestions are provided.The refrigerator product design improvement strategy for the migrant population of the new generation is formulated,which provides new ideas and references for the refrigerator design for the new generation of migrant population.