基于羌族传统舞蹈文化的设计因子提取模型的建立与应用

Establishment and Application of Design Factor Extraction Model Based on Qiangs’Traditional Dancing Culture

目的少数民族具有丰富的文化资源和文化内涵,如何保护、传承和发展少数民族文化不仅是文化课题,也具有重大的经济价值。以羌族传统舞蹈文化为例,研究其传统民族舞蹈文化的特点并从中提取设计因子模型,再设计相关文创产品进行验证,该产品既包含了羌族传统的民族文化,又符合了当代审美。以文创产品为载体把羌族传统的民族文化进行广泛传播。方法搜集羌族传统民族舞蹈的素材,进行分类和筛选;运用层次分析法和分析图谱,从素材中提取相关设计形态因子和色彩因子;搜集和整理感性词汇,进行用户调研;根据调研数据了解目标用户的需求并通过调研数据计算出因子权重;再进行再设计和优化,从而形成最终方案。结论从羌族舞蹈文化的研究中可以看出,民族舞蹈是少数民族文化重要的表现窗口。从少数民族舞蹈文化中提取设计因子并运用于设计产品中可以有效地传播少数民族文化,进而达到提高少数民族文化创意产业的经济价值和传播少数民族文化的目的。

Ethnic minorities have abundant cultural resources and connotations.How to protect,inherit and develop their culture is not only a cultural topic,but also has significate economic values.The work aims to research the characteristics of its traditional national dance culture and extract the design factor model from it,and then design related cultural and creative products for verification.The product includes Qiang’s traditional culture and also fits contemporary aesthetics which could spread Qiang’s culture broadly by those kinds of products.Qiang’s traditional dancing materials were collected,classified and filtered;Related design factors were extracted from materials by analytic hierarchy process and atlas analysis;Emotional vocabularies were collected and filtered to conduct user researches;The needs of target users were learnt according to the survey data and the factor weight was calculated through the survey data;Then,redesigning and optimizing were conducted to finally form the final plan.From Qiang’s example,it can be seen that dancing is an important window for showing ethnic minorities’culture.Design factors extracted from minorities’dancing culture and used in design process could spread ethnic minorities’culture effectively,and achieve the goal ofincreasingminority cultural and creative economic value and spreading its culture.