公共图书馆文创产品开发工作现状和策略——以陕西省图书馆为例

Current Situation and Strategy of Cultural and Creative Product Development in Public Libraries:Taking Shaanxi Library as an Example

公共图书馆文创产业发展起步较晚,它为图书馆界开辟了新的产业类型,也成为公共图书馆提升文化竞争力的重要手段之一。本文以陕西省图书馆为例,从背景、开发现状、开发策略等方面入手,深入剖析公共图书馆文创产品开发模式及创新因素,以期为该领域研究与实践提供参考。

The cultural and creative industry of public libraries started late,which has opened up a new industry type for the library,and has also become one of the important means for public library to enhance the cultural competitiveness.Taking Shaanxi Library as an example,this paper deeply analyzes the development mode and innovation factors of cultural and creative products in public libraries from the aspects of background,development status and development strategies,so as to provide reference for the research and practice in this field.