中国女排新媒体传播中的集体记忆与国家认同构建——以里约奥运会为例

Collective memory and national identity construction in new media communication of Chinese Women’s Volleyball Team:A case study of the Rio Olympic Games

大力弘扬中华体育精神是新时期体育强国建设的重要战略任务,女排精神是中国体育精神的有力诠释。新的奥运周期,以里约奥运会中国女排项目在新媒体平台的传播为样本,利用集体记忆理论,对女排新媒体传播中集体记忆的时空架构、国家主义话语下集体记忆与想像的共生进行分析,探讨新媒体传播中集体记忆与国家认同的相互作用关系。研究发现,里约奥运会中国女排的新媒体传播通过对国家记忆的时空建构,很大程度上实现了集体记忆与身份认同、情感归属、国家忠诚感的良性互动,加之基于集体记忆的国家主义话语表达,新媒体对中国女排的传播在互联网空间形成国民关于国家共同体的想像,推动了国家认同的建构。同时,围绕女排精神形成的国家记忆与国家认同应在更长的时间线和更广泛的空间内得到维系,有利于实现国家记忆与国家认同互动作用的最大化。

To carry forward the Chinese spirit of sports is an important strategic task in the construction of a sports power in the new era,and the spirit of Women’s Volleyball is a powerful interpretation of the Chinese spirit of sports.In new Olympic cycle,taking the Chinese women’s volleyball team in Rio Olympic program in the spread of new media platforms as sample,using the theory of collective memory,the space and time architecture in the women’s volleyball collective memory,the nationalism discourse of collective memory and the imagination of co-occurrence were analyzed,to discuss the mutual relationship between collective memory and national identity.Study found that in the Rio Olympics the Chinese women’s volleyball team’s new media communication,through the national memory time-space construction,to a large extent achieved benign interaction between collective memory and identity,emotion attribution,national sense of loyalty;combined with the nationalist discourse expression based on collective memory,the spread of the Chinese Women’s Volleyball Team in the internet space via new media has formed the national imagination on national community and promoted the construction of national identity.At the same time,the national memory and national identity formed around the spirit of Women’s Volleyball Team should be maintained in a longer time and in a wider space,which is conducive to the maximization of the interaction between national memory and national identity.