全媒体时代我国意识形态话语传播方式的创新转换

Innovative Conversion of Ideological Discourse Dissemination in the Age of All-Media in China

全媒体时代的到来为我国意识形态话语权建设提供了新的环境,传统上与受众相对疏离、单向通话的话语传播方式已不能满足全新的时代挑战,推进话语传播方式的创新转换迫在眉睫„技术的进步、时代的变迁要求展开意识形态话语传播方式的供给侧结构性改革,一场以生活化议题同构、互动化交流至上、分众化技术制胜与体验优先为特征,涉及传播内容再造、传播方法变换、传播形式重构三个领域的话语传播方式创新转换成为全媒体时代意识形态话语权建设的迫切任务。

The advent of the all-media age has brought a new environment for the construction of ideological discourse in our country.The traditional and one-way conversation mode of discourse communication,which is relatively alienated from the audience,can no longer meet the new challenges of the all-media time.It is urgent to promote the innovation and transformation of the mode of discourse communication.The progress of technology and the changes of the times require the supply-side structural reform of ideological discourse communication mode,which is characterized by isomorphism of life topics,interaction and communication,and priority of technological victory and experience.It involves the innovation of discourse communication mode in three fields to be transformed into the meaning of the all-media age:content reconstruction,method transformation and form reconstruction.They are the urgent task of ideological discourse right construction.