县级融媒体中心建设性新闻路径探索——以鄞州区融媒体中心为例

On Constructive News Path at County-level Media Convergence Center:A Case Study of Yinzhou District Media Convergence Center

建设性新闻是传媒变局的产物,适合中国国情,也是媒体参与社会治理的有效途径,是县级融媒体中心的一项重要职责。文章拟以浙江宁波鄞州区融媒体中心近年来的探索及相关经验做法为例,阐述通过品牌栏目打造、媒体资源整合、助推社会治理等方式,积极探索县级融媒体中心的建设发展,实现更大成效地引导群众和服务群众的目标。

Constructive journalism is a product of media changes,suitable for China's national condition.It’s also an effective way for the media to participate in social governance.Meanwhile,it is an important responsibility of the county-level media center.The article intended to take the exploration and experience of Yinzhou District Media Convergence Center in recent years as an example to illustrate brand building,media resource integration,and promotion of social governance.It also explored the construction and development of the county-level media convergence center to achieve the goal of guiding and serving people more effectively.