小微企业营销型网站建设与推广策略

A brief Analysis on Construction and Promotion Strategies for Marketing Website of Small and Micro Enterprises

小微企业在经济学上是指根据企业从业人员、营业收入、资产总额等指标,结合行业特点来划分的企业类型。互联网社会背景下,小微企业纷纷意识到建立自己企业网站进行营销的重要性。因此,小微企业必须转变经营理念,探索一条适合自身网络营销发展的模式,以客户为中心,以引导客户购买产品为导向,让网站发挥最大的作用。

From the view of economics,small and micro enterprises are classified according to the indicators such as employees,business income and total assets combined with industrial features.Under the background of cyber society,small and micro enterprises have realized the importance of establishing their own websites for marketing.Therefore,they must explore a suitable mode for their own network marketing by changing their way of business and take the customer-centered idea to guide customers to buy products,so as to make their websites play their roles to the full.