我国虚拟会展的传播形态分析

On the Communication Form of China's Virtual Exhibition

我国会展业早在2003年便开始触网,起初由于技术手段落后,虚拟会展一度只是B2B及B2C电子商务的模式呈现。随着虚拟现实技术的运用领域逐渐扩大,沉浸式虚拟仿真会展问世;当三维虚拟现实技术和二维网上信息系统融合后,360°全景直播上线;2016年VR产业兴起,我国的虚拟会展又出现了新的态势——VR会展。短短十多年,我国虚拟会展的传播形态发生了衍变,且呈现出多形态并存的局面。

China's exhibition industry started to hit the Internet as early as 2003.At first,due to backward technical means,virtual exhibition was once only an E-commerce model of B2B and B2C.With the wide application of virtual reality technology,immersive virtual simulation exhibition has come out.After the integration of 3D virtual reality technology and 2D online information system,360°panoramic live broadcasting went online.With the rise of VR industry in 2016,China's virtual exhibition has taken on a new trend--VR exhibition.In just over a decade,the communication form of virtual exhibition in China has evolved and presented a situation in which multiple forms have co-existed.