高低语境文化对中美商务交际的影响及应对策略

The Impacts of High-context and Low-context Cultures on Sino-American Business Communication and Corresponding Strategies

不同的文化背景给跨文化商务交际带来了很多困难和障碍。高低语境文化理论是跨文化交际学中最基础的理论之一,它为跨文化交际的学习提供了基础的理论依据和重要的研究方法。正确了解高低语境的文化差异及其在商务交际中的影响,并正确使用高低语境下的跨文化商务交际策略,克服在跨文化交际过程中由此带来的交际障碍,对于中美双方的贸易往来有着重要的现实意义。

Different cultural backgrounds are the main causes of the difficulties and obstacles in cross-cultural communication.The theory on high-context and low-context cultures is one of the most basic theories in cross-cultural communication,which provides the basic theoretical basis and important research methods for the study of cross-cultural communication.It is of great practical significance for the bilateral trade between China and the United States to overcome the communication barriers in the process of cross-cultural communication by correctly understanding the cultural differences between high and low contexts and their influence in business communication as well as correctly using cross-cultural business communication strategies in the high and low contexts.