基于市场需求与产品特点的食用菌包装设计

Packaging Design of Edible Fungi Based on Market Demand and Product Characteristics

包装是传递产品信息、展示产品形象,促成消费者购买行为的重要载体,以市场需求和产品特点作为食用菌包装设计的出发点,对提升食用菌产品的附加值具有重要意义。以食用菌的产品特点及市场需求为基础,从实用性、个性化和多元化的设计原则出发,提出了展示产品信息、传递产品内涵和融入消费者情感等具体建议,以提升食用菌产品的市场竞争力。

Packaging is an important carrier to transmit product information, display product image and promote consumer purchasing behavior. Taking market demand and product characteristics as the starting point of edible fungi packaging design, it is of great significance to enhance the added value of edible fungi products. Based on the product characteristics and market demand of edible fungi, from the perspective of practical, personalized and diversified design principles, some specific suggestions were put forward. Such as displaying product information, transmitting product connotation and integrating consumer emotion, in order to enhance the market competitiveness of edible fungi products.