文化创意视角下的食用菌产品包装设计分析

Analysis on Packaging Design of Edible Fungi Products from the Perspective of Cultural Creativity

包装是展示产品特征、传递产品信息的重要载体,其中呈现的视觉形象、引发的审美体验直接关系到产品的辨识度,影响消费者的购买决策行为。通过分析文化创意视角下开展食用菌产品包装设计的原则,指出文化创意与产品包装设计的融合有利于展示食用菌产品特性,提升产品的审美内涵。从生态健康、情感和文化内涵等角度开展包装设计,使食用菌产品包装既生态又具创意。

Packaging is an important carrier to display product features and transmit product information, in which the visual image and aesthetic experience are directly related to product identification and affect consumers’ purchase decision behavior.By analyzing the requirements of packaging design of edible fungi products from the perspective of cultural creativity, it is pointed out that the integration of cultural creativity and packaging design is beneficial to display the characteristics of edible fungi products and enhance the aesthetic connotation of products. Packaging design should be carried out from the perspectives of ecological health, emotion and cultural connotation, so as to make the packaging of edible fungi products can be presented ecologically and creatively.