基于议程设置理论的新冠肺炎疫情中医学价值观构建

Construction of medical values in the COVID-19 based on the Agenda-setting theory

自新冠肺炎疫情发生以来,医院在此次突发公共事件中承担着重要职能,医院宣传工作贯穿于抗疫全过程。如何结合疫情,多层次展现医院文化,构建良好的医学价值观,需要有计划地根据疫情的变化设置不同的议程,并通过一个个的议题来实现。结合议程设置理论,以华中科技大学同济医学院附属同济医院在抗击新冠肺炎疫情中的宣传策略为例,剖析了在突发公共卫生事件不同阶段医院宣传工作的侧重点和关键点。

Since the outbreak of the COVID-19,the hospitals have played an important role in this public emergency,and the publicity work of the hospitals have run through the entire process of fighting the epidemic.How to integrate the epidemic situation,display the hospital culture at multiple levels,and build good medical values requires a planned setting of different agendas according to the changes in the epidemic situation,and the realization of them through individual issues.Combined with the Agenda-setting theory,taking the publicity strategy of Tongji Hospital affiliated to Tongji Medical College of Huazhong University of Science and Technology in the fight against the COVID-19 as an example,this paper analyzes the focus and key points of hospital publicity work at different stages of public health emergencies.