“微传播时代”高校网络舆情治理研究

Research on the Governance of Internet Public Opinions of College Students in the“Micro-communication Era”

随着网络技术的高速发展,互联网早已成为社会思想文化的集散地和舆论信息的自由市场。新媒体技术的强势崛起,让网络社会逐渐进入了“微传播时代”。采用网络问卷调查法,收集了441份有效问卷。在分析的基础上提出了积极培养意见领袖,建立主动干预引导机制;提升引导“话语”趣味性,增强吸引力及加强媒介素养教育的治理方法。旨在提升高校人文素质形象,对校园网络舆情进行有效管理。

With the rapid development of network technology,the Internet has long become a distribution center for social ideology and culture and a free market for public opinion information.The strong rise of new media technology has gradually brought the Internet society into the“micro-communication era”.This article adopts the network questionnaire survey method and collects 441 valid questionnaires.On the basis of analysis,it puts forward a governance method for actively training opinion leaders,establishing an active intervention and guiding mechanism;enhancing the interest of guiding“discourse”,enhancing attractiveness and strengthening media literacy education.It aims to enhance the image of humanistic quality in colleges and universities,and effectively manage the campus network public opinion.