动态广告设计领域数字媒体艺术的实施特点与途径探索

On the Characteristics and Approaches of Digital Media Art in the Field of Dynamic Advertising Design

数字媒体艺术具有普适性、交互性、虚拟性以及易变性等特征。在动态广告领域,应用数字媒体艺术,能够显著提升数字化动态广告的视觉冲击力,体现广告作品的创意,简化艺术创作的流程,增强与受众人群的互动,降低广告创作成本。在概括数字媒体艺术的特征之后,对数字媒体艺术在动态广告领域的实践要点进行探究,提出强化数字媒体艺术实践的若干途径,以期为数字媒体艺术在动态广告领域的推广做出一定的贡献。

Digital media art has the characteristics of universality,interactivity,virtuality and changeability.In the field of dynamic advertising,the application of digital media art can significantly enhance the visual impact of digital dynamic advertising,embody the creativity of advertising works,simplify the process of artistic creation,and enhance interaction with the audience,reduce the cost of advertising creation.After summarizing the characteristics of digital media art,this paper probes into the main points of the practice of digital media art in the field of dynamic advertising,and puts forward some ways to strengthen the practice of digital media art,with a view to digital media art in the field of dynamic advertising to make a certain contribution.