浅析跨国企业研发技术引入渠道建设--以L公司为例

Analysis on the channel construction of the introduction of R&D technology by multinational enterprises--Take L company as an example

随着中国市场经济的迅速发展,越来越多的跨国企业必然要面临针对中国市场需求开发新产品的状况。以跨国企业L公司作为研究对象,介绍了L公司在华研发项目发展现状及其在研发技术引入过程中所面临的问题。通过组织架构优化、研发模式优化、建立信息交流机制三个方面的改善,帮助L公司打通了与总公司的研发技术引入渠道,提高了L公司的研发技术实力,增强了企业的市场竞争力。

With the rapid development of China s market economy,more and more multinational enterprises will inevitably face the need to develop new products depend on the requirement of Chinese market.Taking multinational companies L as the research object,this article introduces the development present situation of L company s R&D projects in China and the problems it faced in the process of introducing R&D technology.Through the improvement of organizational structure optimization,R&D model optimization,and establishment of information exchange mechanism,it helped L company open up the R&D technology introduction channel with the head office and improved L company s R&D technical strength,enhance the market competitiveness of enterprises.