新媒体时代下动画设计专业的创新应用与发展

Innovative Application and Development of Animation Design Specialty in New Media Era

为了提升学生的专业技能,促进高校动画设计专业的发展,对新媒体时代下动画设计专业的创新应用与发展进行探讨。分析了新媒体时代的视听传播特征,即由大屏共享变为小屏互动、视听信息传播更加便捷、视听效果更加突出。论述了动画设计在商业广告、影视艺术、网络游戏中的具体应用。探讨了在新媒体时代下动画设计专业的创新应用策略,应创新设计形式和内容,加强设计传播效果,增加与用户的互动功能,进而提高动画设计的表达效果,提升用户体验。探讨新媒体时代下动画设计专业的创新应用策略,能够充分提高动画设计的表达效果,丰富视觉效果,培养出与时俱进的动画设计专业人才,促进高校动画设计专业的发展。

In order to improve student professional skill and the development of animation design specialty in colleges and universities,the research explores the innovative application and development of animation design specialty in new media era,analyzes the audio-visual propagation characteristics in new media era,i.e.transmission from large-size screen to small-size interaction,more convenience in audio-visual information transmission and more obvious audio-visual effect.The research also discusses the specific application of animation design in commercial advertising,movie art and online game,and explores the innovative application strategies of animation design specialty in new media era,i.e.to apply innovative design form and content,strengthen design transmission effect,promote the interactive function with users,fully improve the expression effect of animation design,enrich visual effect,train animation design professional talents advanced with the times,and promote the development of animation design specialty of colleges and universities.