广州市业余羽毛球俱乐部的发展现状分析

Analysis on the Development of Amateur Badminton Clubs in Guangzhou

该文运用文献研究、问卷调查、访谈等方法对广州市业余羽毛球俱乐部发展现状进行分析,得出以下结论:广州市业余羽毛球俱乐部以个体经营为主、规模中等、收费形式为会员制与零散收费结合且具有多种促销方式;教练员数量较为充足,但教练员性别结构失衡,年龄在30岁以下者居多,学历与社会指导员等级较高,但资历稍显不足;消费者以男性中青年为主,参与动机以健身和娱乐为主,月度消费水平在300元左右,对俱乐部满意度一般。整体而言,广州市业余羽毛球俱乐部市场发展前景较好,群众参与意识较高,但需要在教练员的管理及服务质量等方面进一步强化,以提升消费者满意度。

This paper analyzes the current situation of amateur badminton clubs in Guangzhou by means of literature research,questionnaire survey and interview.Through data analysis,it is concluded that:the amateur badminton clubs in Guangzhou are mainly self-employed,of medium scale,of which membership system and free charge are combined and there are many ways of promotion;the number of coaches is relatively suff icient,but the gender of coaches is relatively large structural imbalance,the majority of coach is under the age of 30,higher education and sports level,but a little lack of qualif ications;consumers are mainly male middle-aged and young people,the main motivation for participation is f itness and entertainment,the monthly consumption level is about 300 yuan,and the satisfaction of the club is general.On the whole,Guangzhou amateur badminton club market has a good development prospect and a high sense of mass participation,but it needs to be further strengthened in the management of coaches and service quality to improve consumer satisfaction.