新冠疫情对中国轻工会展行业的影响

The Impact of COVID-19 on Light Industry Exhibitions in China

新型冠状病毒肺炎疫情的爆发对我国的经济和社会发展影响巨大,轻工会展行业作为人流集聚性、社交性和交流性的产业,成为受新冠肺炎疫情影响最大的行业之一。本文通过对110家不同性质的轻工会展单位的深度调研,分析了新冠疫情后会展主办单位发展情况、会展参展单位情况、展会所在地情况。在此基础上,从政府政策引导,会展信息化建设等两个主要方面提出了对策建议,以促进轻工会展行业快速复兴与持续发展。

Since the outbreak of COVID-19,it has had a huge impact on China's economic and social development.The light industry exhibition,as a crowd gathering,social and communication industry,has become one of the industries most affected by the COVID-19 epidemic.Based on the in-depth investigation of 110 light industry exhibition units of different nature,this paper analyzes the development of exhibition host units,exhibition participants and exhibition location after COVID-19.On this basis,countermeasures and Suggestions are put forward from two main aspects,such as government policy guidance and exhibition informatization construction,in order to promote the rapid revival and sustainable development of light industry exhibition.