新中国成立以来道德榜样叙事的嬗变与审思

The Evolution and Reflection of Moral Example Narration Since the Founding of People’s Republic of China

道德榜样叙事作为中国共产党榜样文化的核心与灵魂,在中国共产党带领人民从站起来、富起来到强起来的总体历史进程中持续展开并不断进阶。新中国成立以来,道德榜样叙事发生了整体性嬗变,表现为:主体从主客二分转向主体间性;本体从单层面转向多层面与耦合化;媒介从传统媒体转向新媒体和全媒体;环境从现实性转向"虚""实"交融;思维从单向式"灌输"转向沉浸式引导。新时代道德榜样叙事应把握好政治性与人民性相统一、历史性与时代性相统一、批判性与建设性相统一、主导性和主体性相统一的辩证关系,努力做到政治为魂、受众为本、内容为王、协同为要,不断增强道德榜样叙事的生命力、关怀力和感召力,促进道德榜样叙事行稳致远,更好地为人民提供精神指引,满足新时代人民对高品质精神生活的需求与期待。

Moral example narration continue to develop and advance in the overall historical process of the Communist Party of China leading the people from standing up, getting rich, and becoming strong.Since the founding of People’s Republic of China, moral example narration has achieved an overall evolution. The subject from subject and object dichotomy to intersubjectivity;ontology shifted from single level to multilevel and coupling;media from traditional media to new and all-media, the environment from reality to"virtual"and"real"blend;thinking from one-way"indoctrination"to immersive guidance.Moral example narration in the new era should grasp the dialectical relationship between politics and people, the unity of history and times,the unity of criticism and constructiveness, the unity of dominance and subjectivity.And striving to achieve the"four actions",namely: politics as the soul;audience-oriented;content is crucial;synergy is the most important. We will continue to enhance the vitality, solicitude and appeal of moral model narration, promote its steady and long-term development,better provide people with spiritual guidance, and meet people’s needs and expectations for high-quality spiritual life in the new era.