民间传说在山东乡村旅游业项目打造中的应用研究

Study on the Application of Folklore in the Construction of Rural Tourism Projects in Shandong Province

山东乡村旅游凭借特殊的乡村民俗、民艺、民间传说文化为基础,可大大促进山东旅游经济快速发展。本文采用旅游者满意度测评概念模型,分析当前山东省将旅游、民间传说文化相融后的旅游者满意度情况,决定了民间传说和旅游可以共生的关系,可大大降低交易成本的核心路径,是社会分工发展的必然结果和经济文化一体化发展的结晶。在此基础上,分析乡村旅游业项目打造中对民间传说的影响,能够拓展民间传说的传播范围、稳定民间传说的群众基础、推动民间传说的挖掘以及充实民间传说的内容。在山东乡村旅游业项目打造时,采用互联网技术移动营销、关注山东乡村旅游项目品牌定位,将山东乡村旅游企业和旅游者建立长期稳定的互动关系。

Shandong rural tourism,based on the special rural folklore,folk art and folk legend culture,can greatly promote the rapid development of Shandong tourism economy.This paper uses the concept model of tourists'satisfaction evaluation to analyze the current situation of tourists'satisfaction in Shandong Province after the integration of tourism and folklore culture.It determines that the relationship between folklore and tourism can coexist,which can greatly reduce the transaction cost.It is the inevitable result of the development of social division of labor and the integration of economy and culture.The crystallization of chemical development.On this basis,the analysis of the impact of rural tourism project on folklore can expand the scope of the spread of folklore,stabilize the mass basis of folklore,promote the excavation of folklore and enrich the content of folklore.In Shandong rural tourism project building,mobile marketing using Internet technology,focusing on Shandong rural tourism project brand positioning,Shandong rural tourism enterprises and tourists will establish a long-term and stable interaction.