广东电网安全风险管理品牌评价指标体系研究

Research on Brand Evaluation Index System of Guangdong Power Grid Safety Risk Management

为量化评价广东电网"1233"安全风险管理品牌建设工作情况,结合广东电网安全风险管理品牌的内容和品牌的基本属性,基于层次分析法构建了涵盖安全品牌认知度、品牌影响力、品牌满意度的层次结构模型和评价指标体系。通过专家打分法进行指标重要性比较和指标体系计算,确定了各指标的权重,且计算结果通过了一致性检验。选取广东电网两家下属公司进行调研与应用,确定该评价指标体系可用于量化评估公司品牌建设情况,指导"1233"安全风险管理品牌建设的提升和改进。

In order to quantitatively evaluate the "1233" safety risk management brand construction of Guangdong Power Grid, combined with the content and basic attributes of Guangdong Power Grid safety risk management brand, a hierarchical structure model and evaluation index system covering safety brand recognition, brand influence and brand satisfaction are constructed based on AHP. Through the comparison of the importance of the indicators and the calculation of the index system with expert scoring method, the weight of each index is determined, and the calculation results pass the consistency test. This paper selects two subordinate companies of Guangdong Power Grid for investigation and application, and determines that the evaluation index system can be used to quantitatively evaluate the company’s brand construction, and guide the promotion and improvement of "1233" safety risk management brand construction.