互联网企业市场支配地位认定方法的优化

Optimization of Methods for Determining Market Dominance of Internet Companies

大数据对市场支配地位认定的两个方面,即相关市场界定和市场支配地位认定,都产生了新的影响。新兴的大数据技术,使得互联网的竞争市场具备了大量化和快速化特征,这些特征使传统相关市场界定方法在大数据加持下的互联网市场难以适用。另一方面大数据引起的市场份额的不稳定性也给市场支配地位的认定带来了新的挑战。通过界定单独的大数据市场,在一定条件下淡化相关市场,考虑使用新的市场份额计算方法,提高反垄断执法工作的专业技能,平衡数据专享与共享的关系能在一定程度上优化市场支配地位的认定方法。

Big data has made a new effect in the field of recognizing relative market and market dominant position.The competitive features in the Internet market have been strength in many aspects.However,the analysis in two-side market did not yet receive enough attention.Besides,traditional approach of recognizing in relative market and market dominant position cannot adopt the environment of big data well.What's more,the algorithm of collusion and the exclusion of data bring new challenges to the standard of recognizing.It's supposed to optimize the way of recognizing relative market and dominant position by recognizing data market,giving up the way of recognizing relative market,considering using new ways of confirming the market shares,improving the capacity of anti-monopoly enforcement,balancing the data-sharing and data-exclusion.