论中国特色网络意识形态话语体系建构的基本逻辑

Research on the Fundamental Logic of Constructing the Discourse System of Network Ideology With Chinese Characteristics

中国特色网络意识形态话语体系建构具有独特的建构逻辑,体现在政治立场、理论体系、思维方法、话语表达、话语传播、价值体系建构有机统一的基本逻辑之中。政治立场建构是前提和基础,集中体现在话语内容和话语标识的鲜明立场建构之中;理论体系建构要以中国特色社会主义理论体系科学的话语范畴和话语基础为依据,呈现科学性和统合力;话语表达建构要以准确性、生动性、主导性、规范性为必要条件;传播体系建构要充分体现话语传播的融合性、有效性、多样性、可感性,不断增强主流意识形态的影响力、表现力;价值体系构建要彰显话语核心和话语发展的价值性、导向性、开放性和创新性,凸显社会主义核心价值观的引领力和发展力,牢牢掌握中国特色社会主义意识形态的领导权和话语权。

The discourse system of network ideology with Chinese characteristics has its unique construction logic.It is embodied in the fundamental logic of the unity of political stand,theoretical system,thinking method,discourse expression,discourse communication and value system construction.The construction of the political stand is the premise and the foundation.It is concentrated in the construction of the discourse content and the distinct stand of the discourse mark.The construction of the theoretical system should base on the scientific discourse category and discourse foundation of the theoretical system of socialism with Chinese characteristics to present its scientific nature and integrity.The construction of discourse expression should take accuracy,vividness,dominance and regularity as the necessary conditions.The construction of communication system should fully reflect the integration,effectiveness,diversity and sensibility of discourse communication,and constantly enhance the influence and expression of mainstream ideology.The construction of value system should highlight the value,orientation,openness and innovation of discourse core and discourse development,highlight the guiding power and development power of socialist core values,and then firmly maintain the initiative and ensure we have our say in the realm of socialist ideology with Chinese characteristics.