新冠疫情冲击下我国体育产业困境、机遇与突围

Diffi culty,Opportunity and Path of China's Sports Industry Under the Impact of COVID-19 Epidemic

运用文献资料法、数理统计法等,以产业经济学为理论,分析新冠肺炎疫情冲击下我国体育产业所面临的困境,提出把握发展机遇进行突围。虽然疫情给我国体育产业发展带来了很大的冲击,但在疫情防控常态化背景下,体育产业发展有着新的机遇:政策支持的驱动力,观念更新的推动力,融合发展的内生力,数字技术的创造力。建议:完善疫情防控长效机制,统筹推进体育赛事复工复产;落实财政补贴和货币政策,真正发挥金融杠杆作用;拓展产业融合发展模式,创新体育产业产品的有效供给;调整企业发展思路,提升运营管理能力。

Based on documentation methodology and mathematical statistics,the paper analyzes the difficult of China's sports industry under the impact of COVID-19 Epidemic,and puts forward the development path under the new opportunity.Although the epidemic has brought great impacts on the development of China's sports industry,under the background of regular epidemic prevention and control,there are some new opportunities for the development of sports industry such as policy support,concept renewal,integrated development,and digital technology.Suggestions:We will improve the long-term mechanism of epidemic prevention and control,promote the resumption of work and production of sports events as a whole.And we will implement financial subsidies and monetary policies,truly play the role of fi nancial leverage.Furthermore,we will expand the industrial integration development mode,innovate the effective supply of sports industry products,adjust the development ideas of enterprises,and improve the operation and management ability.