供给侧改革背景下体育健康产业融合发展研究

Integrated Development of Sports and Health Industry Under the Background of Supply-Side Reform

运用文献资料、逻辑分析等方法研究供给侧结构性改革背景下体育健康产业融合发展的现状,探寻融合发展的基本要素并提出推进路径。研究认为:目前我国体育健康产业基础薄弱,融合领域逐渐加深,有效产品供给滞后;体育健康产业融合发展的基本要素主要包括制度供给、产业关联、创新发展和健康促进等。建议:通过科学规划,着力增加有效制度供给;激发市场活力,培育创新动力;强化资源整合,加强跨界融合;注重统筹协调,培育多元主体等,从而促进体育健康产业融合发展。

Using documentation,logical analysis and other methods,the paper studies the current situation of the integrated development of the sports and health industry in the context of the supply-side structural reform,in order to explore the involved basic elements during the integrated development and thus put forward solutions to boost the development.According to the research,although the integration gradually deepens,the foundation of our sports and health industry is weak,so the supply of some main products lags behind;the basic elements boosting the integrated development of the sports and health industry mainly involves institutional supply,industrial linkage,innovational development and health-oriented and so on.Suggestions:The effective institutional supply should be increased based on scientific layout.We should stimulate and cultivate market vitality and innovative capability,strengthen resources integration and cross-border integration,put emphasis on the overall coordination and cultivate multiple subjects,so as to fuel the integrated development of sports and health industry.