直播带货助农新模式法律问题研究

Research on the legal issues of the new model of live commerce to help farmers

直播带货助农是互联网时代扶贫模式的创新,拓宽了农产品销售渠道,促进了农民增收,带动了农业产业升级。通过阐述直播带货的法律属性及功能,分析直播带货这一助农新模式存在的法律问题,并提出规制直播带货助农新模式的建议,以推动直播带货行稳致远,更好地助力乡村振兴。

Live commerce to help farmers is an innovation of poverty alleviation mode in the internet era,which broadens the sales channels of agricultural products,promotes the increase of farmers’income,and promotes the upgrading of agricultural industry.This study expounded the legal attributes and functions of live commerce,analyzed the legal problems existing in the new mode of live commerce,and put forward some suggestions on regulating the new mode of live commerce,so as to promote the stability of live broadcasting and goods,and better help the rural revitalization.