富硒茶的认知度调查与分析

Investigation and analysis on recognition of selenium-rich tea

通过调查大学生对安康紫阳富硒茶的知晓状况及对茶文化的了解程度,并在统计分析的基础上针对安康富硒茶商铺的营销策略、当地学校对茶文化的宣传促销以及当地政府对富硒茶的引导意见,提出对策建议,以期促进安康富硒茶产业的发展。

Through the investigation of college students’knowledge of Ankang Ziyang selenium-rich tea and their understanding of tea culture,and on the basis of statistical analysis,this study put forward some countermeasures and suggestions for the development of Ankang selenium-rich tea industry,aiming at the marketing strategy of Ankang selenium-rich tea shop,the promotion of tea culture in local schools and the guidance of local government on selenium-rich tea.