城市形象建设中的视觉符号表现研究

Research on Visual Symbol Expression in City Image Construction

经济全球化促进城市化的发展,促使大部分的工业化城市逐渐转向为绿色城市。以实际情况为基础,笔者认为有必要对城市的视觉形象展开深入研究。本文的理论研究主要借助符号学及其有关结论,并将视觉传达作为研究的切入点,展开对我国郑州市的城市形象与视觉符号的有关研究。其中,必须明确城市形象在城市发展过程中的作用,并针对城市形象建设中所使用的各种视觉符号展开深入研究,发现并解决其中存在的问题。本文为城市形象建设提出了三个设计理念,即展现城市的创新活力与文化精神,注重保护和传承当地的优秀历史文化,按照体系化的理念与方法进行视觉符号设计。

Economic globalization has promoted the urbanization,and many cities have developed from industrial production-oriented cities in the traditional sense to green and image-oriented cities.Therefore,it is of great practical significance to study the urban visual image.Based on the semiotics theory,this paper probes into the city image and visual symbols from the perspective of visual communication.On this basis,take Zhengzhou as an example to clarify the positioning of the city image;In view of the problems existing in the application of visual symbols in city image,this paper gives corresponding solutions,and puts forward three design concepts:respecting historical and cultural heritage,embodying city spirit and being innovative,and designing visual symbols according to design concepts and design methods.