上海市休闲水肺潜水俱乐部经营模式调查分析

Investigation and Analysis on the Management Mode of Leisure Scuba Diving Club in Shanghai

休闲水肺潜水运动是一种具有前沿、时尚、潮流和消费引领特征的运动项目,近几年在国内迅速发展,上海市在没有合格的开放水域进行休闲水肺潜水的条件下,已经形成初具规模的休闲水肺潜水产业。为了解上海市休闲水肺潜水俱乐部的经营模式,通过访谈法对上海市休闲水肺潜水俱乐部进行调查分析,结果发现,俱乐部几乎都运用同样的3种经营模式:体验水肺潜水为主模式、上海与外地相结合的考证模式、潜水教练加旅游领队的兼顾模式。

Leisure scuba diving has the features of cutting-edge,fashion,trend and consumption.It development rapidly in China in recent years.There is no suitable water area for leisure diving in Shanghai.But leisure scuba diving industry in Shanghai has taken shape.In order to understand the business model of Shanghai leisure scuba diving club,this paper makes an investigation and analysis of Shanghai leisure scuba diving club through the interview method.The results show that almost all the clubs use the same three business models:experience scuba diving as the main model,the combination of Shanghai and other places,and the combination of diving coach and tour leader.