亲子休闲体育产业市场拓展研究

Analysis on the market expansion of Parent-child leisure Sports Market Development

在健康理念、政策推动和家庭文化等因素推动下,亲子休闲体育产业市场迎来良好机遇。传统亲子体育活动缺乏对家长休闲体育需要的有效考虑,影响了亲子体育产业的市场发展。为此,要积极开发亲子休闲体育产业,加快亲子休闲体育项目开发,积极拓展市场空间。该文从亲子休闲体育产业市场拓展的基础分析出发,提出具体拓展建议。

With the promotion of health concept,policy and family culture,the parent-child leisure sports industry market has witnessed rapid development.Traditional parent-child sports lack of effective consideration of parents’leisure sports needs,which affects the market development of parent-child leisure sports industry.Therefore,we should actively develop the parent-child leisure sports industry,speed up the development process of parent-child sports,and actively expand the market development space.Based on the analysis of market expansion conditions of parent-child leisure sports industry,this paper puts forward some specific suggestions.